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Health Club Marketing: Nixie(s)

Nixies is a term used in direct mail for the mail pieces that are returned for various reasons, e.g., nobody living in the residence, person has moved, incomplete address, no postage. The great thing about nixies is they allow you to clean up your health club prospect mailing list.

I want to discuss nixies today because direct mail is one of the keys to success when it comes to health club marketing. There is no way possible you can effectively market your health club without incorporating direct mail into your health club marketing strategy. I have said numerous times, your geographical target market is a 5-12 mile radius of your health club.

Yes, you have to take into consideration the elite members and visitors who are coming from far away who trains once a week, twice a month, etc. because they consider your health club as their home club. There are several considerations to be aware of, but the bottom line is, your local market should be your bread and butter.

The local health club market can pay the bills, pay the payroll, pay the electricity, pay the club’s maintenance and provide the prospects for a healthy return on your investment. The local health club market can make sure your health club stays well in the black.

All of these considerations should be viewed as you are designing a health club marketing campaign. A proper direct mail campaign can create a valuable list of prospects. Nixies can help you a lot in cleaning your prospect list because it will give you the invaluable information necessary for you to increase your return on investment when you launch various health club marketing campaigns. Always keep in mind, the cleaner your list is, the far greater chance you have of growing your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.

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