The term whale is seldom used in the health club industry. It is a term often used for industries like casinos. But aspects of the term whale needs to be discussed when it comes to health club marketing and professional health club membership sales especially the aspect that has something to do with demographics.
Everybody in health club marketing and health club professional sales is familiar with the term demographics. Demographics are the study of consumer’s income, sex, age, education, etc. We learn prospective member’s demographics by conducting a survey. Learning how to profile your prospective member is beneficial to the growth of your health club because it will be easy for you to pin point what their wants and needs are when deciding on a health club.
When you talk about the whale, these are the consumers with higher income levels as opposed to those consumers with limited financial resources. The percentage of these prospective members is so small relative to the average Joe, we are speaking about the top 20% of higher-income producing prospective members.
The whales of your health and fitness community are the ones who have the financial resources to purchase health club memberships anywhere so it will be harder for you to market to them, engage them, and to get them to commit their loyalty to your health club unless you provide superior health club products and health club services. So when you decide to target the whale demographic in your health and fitness community, be sure you are prepared to provide quality health club products and a quality health club services.
There are a lot of techniques you can facilitate when it comes to health club marketing and professional health club membership sales if your desired goal is to target whales, i.e., the wealthy. Just think outside-the-box and design a health club marketing campaign for you to engage the whales in your health and fitness community to commit their loyalty to your health club.
Once you know who your target is and how to engage them, it will be easier for you to grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.