According to businessdictionary.com, venue marketing is a promotional strategy linking a sponsor to a physical site (sponsorship of stadiums, arenas, auditoriums, amphitheatres, racetracks, fairgrounds, etc.).
Venue marketing can also be taken one step further when it comes to the health club marketing. We can put a corporate name on different room e.g., aerobic room, weight room, reception area, etc. advertising different sponsors. It’s kind of like sponsorship marketing but you could actually lease the space to the sponsors for a period of time.
Venue marketing and sponsorship marketing are very similar except for the fact that in most cases, venue marketing actually purchases the venue. Whereas in health club marketing, we can let them sponsor a particular room or event.
When it comes to health club marketing, there are a lot of resources available to market your health club. If you are thinking outside-the-box, you can think of numerous ways to market your health club.
One of the resources you can easily facilitate is to go to a health and fitness product company or sporting goods store and ask them if they would like to sponsor a room for a year.
Give them a one year agreement for the sponsorship of the room; this will put their brand in front of the prospective member/member for the entire year. By doing so, they are always going to get the name recognition and prospective member/members are going to perceive them as a great company with which to do business.
The easy sales presentation for you with the health and fitness product company is on average, there are twenty members that will be in the room and will be looking at your advertisement for at least thirty minutes. This will help them when it comes to building their brand with their ideal customer (our member). These are prospective customers that could easily be turned into paying customers of their health and fitness products.
There are a lot of types of businesses that would be interested in this type of venue marketing. It’s really sponsorship marketing but this just opens up the numerous ideas that you should be thinking about or coming up with to grow your health club and your health club career.
This is an excellent way for you to reach out to the community and engage local businesses to sponsor your venue/your health club.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.