According to businessdictionary.com, source attractiveness is the way something can be considered more attractive depending on where it came from. This can be based on factors such as likeability or similarity to other comparable things.
Source attractiveness is absolutely a psychological and emotional buying decision. People tend to feel more attracted to a health club, health club product and/or health club service if they have a connection or connotation of greatness, wealth, exclusivity, etc., associated to it.
When you think of source attractiveness, you think of the source where it came from. For example, there are many health clubs very similar to each other in facilities and amenities, etc. but because one might be where celebrities train or one might be an ultra-exclusive club or any other attractive variations to the prospective member, gives that health club a platform to launch a niche marketing campaign to target those individuals via source attractiveness health club marketing.
Health club marketing highlighting source attractiveness campaigns are primarily niche marketing campaigns because what you are doing is you are now going for that prospective member who wants to be associated or linked to that source whether consciously or subconsciously. So when you are designing this type of marketing campaign, make sure you are thinking about the end result.
What I mean by this is, who is your ideal member whom you are customizing this health club marketing campaign for and what are their psychological and emotional feelings and thoughts you must trigger in order to get them to take action today, i.e., to call the health club or visit the health club.
These elements are very important to uncover, so when the health club marketing campaign is launched, it will accomplish the desired result.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.