A perceived risk is a functional or psychosocial risk a member feels he/she is taking when purchasing a
Health Club Marketing Motivation Research
Motivational research has been capturing my interest for the past twenty-five years because I am so curious
Health Club Marketing Digital Convergence
According to businessdictionary.com, digital convergence is a growing trend for using computer technology to deliver media programming
Health Club Marketing Open Plan Selling
I love this definition of “open plan selling” offered bymarketingpower.com. Accordingly, open plan selling is a modern form of
Health Club Marketing Doing What You Know
Most people know what to do but rarely do what they know. For example: most people know
