October 23, 2015 The differential advantage is the benefits a health club has over its competitors. This
A balanced scorecard is a comprehensive, thorough overview of a health club’s performance across the entire company with
Empathy statements are the statements made by membership directors to show they understand how a guest/member feels.
Activity quotas are a way to monitor the membership director’s attempts at engaging the prospective member. This
Staying consistent with your health club marketing is an absolute must. In the past, I have written