Image marketing (another form of branding) is focusing on enhancing the perceived image (value) of
Health club marketing innovation is where MMC® is a cut above the rest. We are
“Loss leader” health club marketing not to be confused with “lost leader” (a phrase that
If you are in charge of a health club, you are more than likely somewhat
Health club marketing mix is the strategy professional health club marketers use to appeal to
Impulse purchasing is when a member is making unplanned purchases due to the health club
Loyalty marketing focuses on growing and retaining existing members through incentives, customer service and member/loyalty
