Well it’s that time of the year again. Most health clubs are in off-season and their staff is struggling to keep up. But yet most health clubs will still see another decline in membership and revenue this year. The club manager is struggling to think of creative ways to get people in the door; SOS for another day, month and off-season with no measurable increase in revenue in sight for the health club. No matter how hard he/she and their staff work the club is still hemorrhaging members. Will this be my last year… is a question going through everyone’s mind from the owner to the maintenance crew.
Something has to change and it better change fast. At this rate of decline, the club is destined for disaster. Loss of jobs, loss of face, shattered dreams, families torn apart and, in some cases, generations of hard work and sacrifice fall to past-due property taxes, unpaid leases, unpaid insurances and unpaid employees. What started off as a dream is now a living nightmare.
The sad thing is…it never had to be this way. All someone had to do was follow basic business principles and all would be far better, if not fantastic. There are simple truths in business and if followed anyone can be successful.
• Sales – Health clubs need revenue like people need air and without it clubs will die. Someone can keep you on life-support by pumping you full of oxygen but once the supply (or resources to pay for the supply) is gone…so are you. The same holds true for your health club and/or job. Soon the powers-that-be are going to get tired of pumping in more money out of their pockets to keep the business alive because no matter whom you are or how many resources you have available, keeping a dying patient alive will take its toll.
• Service – Get to know all of your members on a first (or last) name basis. Good customer service will only bring you fair dividends. Excellent customer service will bring you what you really need and that is word-of-mouth marketing. The kind of health club marketing you can’t buy nor can you thrive without. Superior customer service will enhance your sales and whether you have a job to come back to or not next season all depends on your ability to increase revenue i.e. sales.
It really doesn’t matter how much you know about health and fitness; what really matters is can you excel in the basics of business.
If you want guaranteed success in increasing membership and revenue call the experts…call MMC® today! Don’t let another off-season slip away.
Thank you for partnering with MMC® today in growing your health club and your health and fitness career.