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Target health club marketing is a strategic approach in which a health club gets the most from

When it comes to health club marketing everyone must know how much it costs per inquiry. This

When it comes to health club marketing, the hierarchy of effects theory is basically stacking the “wow

Quality assurance as defined by Wikipedia (www.wikipedia.org) refers to the engineering activities implemented in a quality system

Deceptive advertising in my book is criminal. There is never a scenario where deceptive advertising is acceptable

Comparative advertising is when you make a direct or indirect comparison of your health club products or

When launching a program, health club marketers often start with an idea of the profit they desire

In the past, you have heard me say, “To be successful you never want to follow the

Relationship marketing is developing and maintaining long-term relationships with individual members. The only way possible way to

A sales territory is normally thought of in the terms of a customer group or geographic district