MMC® launched our first promotion in 1991. MMC® has launched over 700 promotions for clubs acquiring more

HEALTH CLUB MARKETING THE NEW NORM
Like it or not, there is a “new norm” for the health club industry. If you own

MILLENNIAL MARKETING
Preferred social media platforms are changing fast and trying to stay abreast of the new “in” platform

There is No Shortage of Members Just Inadequate Marketing
There is an old adage that says “If ain’t broke, don’t fix it.” Unfortunately the “old” model

Reality
It is time the health club industry faces reality. For the past decade, owners and managers have

Is It Your Marketing Or Your Staff?
There is an expression in marketing that you hear from business owners, “I know half of my

Health Club Marketing: Staying Consistent
Staying consistent with your health club marketing is an absolute must. In the past, I have written

Health Club Marketing Doing What You Know
Most people know what to do but rarely do what they know. For example: most people know

Health Club Marketing And Professional Health Club Membership Sales
I can’t think of a nobler profession in life than that of helping someone accomplish their goals

BUSINESS BASICS
Well it’s that time of the year again. Most health clubs are in off-season and their staff