Data-driven health club marketing is exactly what it says. Data has replaced most of all other methods to market your health club. Health club marketing in today’s business environment requires reliable data and analytics. There is so much information out there to enhance and drive your health club marketing into the next two or three years.
All of your health club marketing efforts should be driven by data. You can go online today and find out lots of valuable information about your target market, i.e., psychographics, demographics, geographical information, and so on. This data is absolutely free to those who have the time, energy and knowledge to dig through this information and utilize its content to increase their ROI and minimize their investment.
One of the numerous benefits of partnering with MMC® to acquire new members is, we are a performance-based, data-driven member acquisition marketing company that has an enormous wealth of data relating to acquiring new members. MMC® has built a research and development department with over thirty (30) people whose sole responsibility is to gather data and analyze it for each and every health club we partner with.
This data is invaluable to the success of our health club marketing campaigns. To give you an example, a health club marketing campaign launched without doing the demographic analysis, the market analysis, the competitive overview, the psychographics etc., acquires between 200 and 300 members. A health club marketing campaign launched driven by data acquires 800 to 1,200 members. That is more than five or six times more successful than the health club marketing campaign based solely on “instinct” or “experience”.
Health club marketing in today’s society is futile without data. Simply knowing prospective member’s age, education level, income, etc., is absolutely elementary compared to knowing your prospective member’s buying habits, spending patterns, etc.
Data-driven health club marketing is an absolute necessity in growing your health club and your health and fitness career.
MMC®, is a performance-based, data-driven health club marketing company that hits ‘em straight.
Thank you for partnering with MMC® today in growing your health club and your health and fitness career.