Event driven health club marketing is when an event (real or imagined) causes changes in a prospective member’s individual needs and wants which affects their buying and spending habits.
The present economic climate is a perfect example to explore event driven health club marketing. You need to be able to engage the prospective member on his or her level and understand their current situation. Everybody is having a hard time just paying their mortgage much less investing in a health club membership.
What you have to do in this scenario is communicate with the prospective member that you understand their present economic situation and the hardships they are going through. Let your prospective members know you understand how difficult it is to afford a health club membership. Share with them your understanding of their difficulties and explain to them that this is why you have created this new health club package or this new health club product or health club service to fit their needs and still allow them to enjoy the health and fitness they love but be able to do it at a more affordable rate.
On the other hand, this does not mean you have to lower your membership rates. What does this mean is you have to think outside-the-box and make your new health club product or health club service more presentable.
One of the reasons why MMC®’s health club cash promotion (http://www.healthclubmarketingmmc.com/cash-promotion/) is enormously successful is because, we are able to design it to be extremely attractive to the prospective member as well as being extremely profitable for the owner.
Be conscientious of current events and adapt your health club marketing accordingly and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.