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Some HEALTH CLUBS foolishly think research and MARKETING is a waste of money and time.

Some HEALTH CLUBS foolishly think research and MARKETING is a waste of money and time. When you start thinking this way ask yourself a few questions:

1.         If I’m wrong about the way I run my business, how much will it cost me?

2.         How long can I afford to be wrong before I run out money?

3.         Even if 50% of the time I am right, is that good enough to grow my business to the level I want?

4.         Do I know exactly why prospects go to a competitor rather than to my club?

Ask your MEMBERS and prospects questions like:

•          Are our MEMBERSHIP rates fair for the product and service we provide?

•          Which is more important to you… providing more value or better pricing?

•          What can I do to gain your loyalty as a MEMBER?

•          What are we doing right?

•          What are we doing wrong?

Try to remember you’re the authority on ownership, and entrepreneurship; the MEMBER is the authority on being a MEMBER of your club looking from the outside in.

MMC®, is a performance-based, data-driven health club marketing company that hits ‘em straight.

Thank you for partnering with MMC® today in growing your health club and your health and fitness career.

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