It is very important to know what your breakeven point is when launching a health club marketing campaign. Marketing campaigns are necessary to drive traffic to the health club.
One of the numbers that most health club owners are always looking at is, the return on investment (ROI), but another key number to always be aware of is the break-even point. It is very important for you to keep your eye on what it takes to break-even.
Health clubs can be very successful even if they don’t make an immediate return on their investment because as long as they breakeven they are still getting a good return on their investment from the residual revenue that comes from almost any health club marketing campaign. I say, getting a return on your investment because you are getting name recognition, branding and all the benefits associated with image marketing.
Even though you don’t make an immediate profit on a campaign; it is for sure that you are still financially ahead of the game as long as you hit your break-even point in the campaign because you have been able to get your name out into the health club marketplace.
Another way to find out your breakeven point is by calculating how many sales it is going to take to get you to the number you have invested in your health club marketing campaign. You will know how many sales it is going to take to reach your break-even point.
The sales can vary from the different health club products and health club services that you are offering and the revenue doesn’t necessarily have to be calculated on just what the campaign is promoting.
When you are designing a health club marketing campaign, make sure you are aware of the breakeven point and whenever you are presenting it to your health club owner make sure that he or she understands it’s only going to take “X” amount of sales to break-even.
After that point, you will be into the profit margin and at the same time share with the health club owners that as long as the promotion hits the breakeven point you are still going to see a return on the investment through future sales.
When you learn the benefits of break-even pricing you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.