When it comes to health club marketing everyone must know how much it costs per inquiry. This is a scale that health clubs use to find out how much they are paying to get the phones to ring. It is used primarily in direct marketing but it should become standard knowledge to all health club marketers.
It is extremely important to know how much you are spending to get the phone to ring; when you know that, you will be more diligent when it comes to customer service, answering the phones, getting the prospective member’s information and making sure you are building a list and keeping good records of every prospective member, guest, inquiry and member.
On our website (http://www.healthclubmarketingmmc.com/) you will see a free download (http://www.healthclubmarketingmmc.com/hc-free-download-registration/) that will teach you how to properly answer the phone and get the prospective member off the phone and get them into the health club. At the same time you will be gathering the prospective member’s pertinent information. By knowing the cost per inquiry will put a monetary value on every phone call or every prospective member who visits the health club.
When health clubs think of sales they often overlook that there is so much capital invested into getting the prospective member to call the health club and/or come into the health club.
Everything must be taken into consideration; the time of the personnel, the marketing campaign, the cost of designing the campaign, the cost of the implementation of the campaign, cost of the delivery of the campaign, etc. All of these components have a monetary value and this is why it is imperative that you know the cost per inquiry.
Know how much it costs you to get the phone to ring and you will grow health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.