Customer satisfaction is a term frequently used in health club marketing to measure how health club products and health club services supplied by the health club are meeting or surpassing the member’s expectations.
Customer (member) satisfaction is defined as “the number of members or percentage of total members, whose reported experience with a health club, its health club products, or its health club services (ratings) exceeds specified satisfaction goals.
Customer satisfaction in the health club industry can easily be gauged by doing a simple survey. I cannot stress how important research is in growing your health club. A little bit of research can save you enormous amounts of money down the road because it helps you to get a better return on your investment. You are going to spend less money by knowing what has worked and what is going to work in the future. All of these things can be accomplished with just a little simple research.
One of the things you can do is put out a small survey asking your members to answer a few questions about your health club. Give your members a little bonus for taking the survey, e.g., you might want to give them a free protein bar.
In this survey you want to have some customer satisfaction questions. You want to find out what they are happy with, and about, the health club, what is the best area of service they are experiencing from your health club, etc.
Always remember to ask only positive questions. Only ask your members about satisfaction and nothing about dissatisfaction. By doing this, you only get positive answers and you can turn them into a customer satisfaction report that you can put on your website. You can also incorporate it into your marketing materials then send it out to your community.
There are all different kinds of ways that you can capitalize on this small inexpensive way of gathering this information by promoting it and using it to grow your health club.
Customer satisfaction in the community is going to give you more traffic and build more perceived value for your health club. With that said, you should start conducting customer satisfaction surveys today, then put them on your website or put them in your marketing materials, etc., and show the community that people love your health club.
Learn to promote customer satisfaction at your health club and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.