Image marketing (another form of branding) is focusing on enhancing the perceived image (value) of the health club rather than promoting specific health club products and health club services.
As you know by now, MMC® specializes in raising revenue for health clubs. One of our programs is our Cash Promotion (http://healthclubmarketingmmc.com/no-risk-self-funding-campaigns/). This promotion raises anywhere between $100, 000 and $500,000 in just 90 days. We designed this program to target the deconditioned and health and fitness conscientious market.
Keep in mind, even if you are not running a promotion or not running a special campaign to raise revenue for your health club, you should take steps in raising awareness and building your image (your brand) within your community.
One of the things that we strongly emphasize at the end of our promotion is for the health club to start running image ads. The reason for this is, we want to build their perceived value within the marketplace and the key to start doing that is through image advertising.
Most health clubs don’t realize the impact that consistent marketing has when it comes to name recognition and brand recognition within the health and fitness community until it’s too late. Every prospective member should know your name and your image (your brand) within a 5-10-mile radius of your health club.
A great way to accomplish this is through image marketing. Stop relying on the field of dreams and start facing reality. Get out from daydreaming and start marketing your health club today. Do some image/branding ads, promotional ads or just a variety of marketing campaigns and make sure that no rock goes unturned when it comes to your health club marketing.
The best place to start if things are going great and you don’t need to raise revenue is simply facilitating image marketing for your health club. Even if you do need to raise revenue you can always incorporate image marketing into those marketing campaigns; the bottom line is to start your health club marketing today.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.