Health club marketing perception is stimulating the internal process that shapes the prospective members way of looking at health club products and health club services and how it affects them. I have said numerous times that a prospective member’s perception is their reality and the reason why I say this is because however the member perceives your health club products and health services, that is their reality and that is the way they see your health club.
If you feel their reality is a misperception you cannot change it overnight. Therefore, you need to look at what is the perception of the health club is first so you’ll know your starting point. You need to take in consideration what is your end goal is, what is the final perception of your brand that you are trying to convey to the health and fitness community, know where you stand in the marketplace and where you want to go.
It is very simple; you just have to make a game plan. The challenge with most people when they set a goal is they don’t count on all of the obstacles that are going to get in the way.
The old “three steps to goal setting” has changed. They used to say “the first step was to set the goal; what exactly it is you want to do or accomplish. Two, is to design a plan to achieve your goal and three, is to go for it, i.e., implement your game plan.
But there are a few other steps that are missing in the old system. One is your current position; how your brand is perceived by the health and fitness community right now and how do you want it to be perceived years from now go hand-in-hand.
You should find out what is the best plan of action or the best strategy you can incorporate into your health club marketing campaign to build this perception within the health and fitness community. Remember that you are not going to stay on course all the time. There are going to be times where there are challenges that will get in the way, things are not going to happen according to your plans, etc., so it is very important to be prepared to adjust, adapt and be able to survive and conquer challenges that will inevitably get in your way. This is the true definition of a winner.
So building the perception of your health club is absolutely one of the most crucial things that you can do. Even if you already achieved your goal of having the community perceive your brand as the very best health club in town, in the state or even in the country, you should not stop working on building the perception of your brand because there is always going to be someone out there working on their perceived value as well.
Learn to influence the perception of your health club and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.