Anyone who can bring in more revenue than it costs to employ them will never ever have to worry about employment again.
MMC® has designed this membership for those of you with long term business and career goals. If you are not growing in knowledge you will never have the skills or tools to grow a business. Continued education is paramount to your success and the success of any business you are associated with. New technology is only one very small aspect of business growth you must be abreast of. The constant changing of your consumer’s needs and his/her reasons for joining, committing or pledging their loyalty to your health club is changing every year. Your grandfather joined a health club for much different reasons than your father, and you joined for far different reasons than your father. Little marketing nuggets like this added up with a thousand other details is the difference between an enormously successful business and a business barely getting by.
MMC® has been very fortunate to work with some of the finest health clubs in the world and learn from their successes and failures. But no one can just copy other people’s ideas and experience long term success. You must be able to think outside of the box and know how to reach your target market and deliver your message. You must learn as much as possible, as quick as possible. Think of this membership as attending an institution of higher learning that has removed all of the irrelevant material and subjects just providing you with the tools and knowledge that are specifically relevant to the health club industry that will grow your health club and your health and fitness career. This one or two year workshop will be extremely educational, affordable and will produce immediate results.
At MMC® we study the health and fitness consumer’s psychographics and demographics. We study and test numerous ways of targeting this market from ad copy to television spots. We study and test the various marketing mediums available to deliver the message from social media to direct mail. We have spent millions of dollars in research and development since 1991 to maximize investments while eliminating wasteful spending.
Through the years the enormous success of MMC®’s “cash” promotion has overshadowed our ability to grow a business one day at a time. Our “cash” promotion was built on the same principles as any other successful campaign, i.e., marketing hook, tag line, sense of urgency, target market, proper vehicle of delivery, etc. Its design was to fill a need in the marketplace for those health clubs in need of immediate cash and lots of it fast.
In this workshop you will learn the tools to build your own successful campaigns with your ideas, hooks and taglines. This course is going to focus on the day to day marketing strategies and sales skills necessary to market and raise revenue for health clubs over the long haul.
Here are some of the topics covered over the next 12 to 24 months:
• How to raise immediate cash
• How to increase daily receivables
• How to increase revenue in your profit centers, e.g., personal training, pro shops, tanning, guest fees, tanning etc., etc., etc.
• How to professionally sell a health club membership
• How to profile your target market
• How to increase and encourage member loyalty
• How to decide what marketing medium best fits your business model
• How to design a “tag line” and a marketing “hook”
• How to conduct an in-depth competitive overview
• How to sell country club type memberships
• How to achieve unmatched member retention
• How to build your brand within your market
Marketing and sales are the ultimate skills needed for long term success. Whether you own a health club, looking to grow a health club, you want to grow your health and fitness career, you sell a health and fitness product or health and fitness service, or maybe, it’s your dream to be in the health and fitness industry and you just don’t know where to start, this membership is for you. The greatest product in the world will sit on the shelf and gather dust if there is no one who will bring it to the market and sell it to the consumer.
Professional sales are nothing like you imagine with the fast talker in the cheap suit. Professional sales require good listening skills and the skill of being able to transfer your enthusiasm about health and fitness to your guest.
If you have looked over your free download you will see there is a questionnaire titled “tour sheet”. This questionnaire is designed to find out what the guest’s goals, wants, likes and dislikes are so you can show him/her how your health club, product and services can fill their needs and wants.
Another helpful tool is learning how to overcome objections. This is a great tool to help people stop procrastinating about something they really want or want to do. I am sure if you think of it, you can probably think of a scenario in your own life where you could have used a person who cared enough about you to help you get started on something that was important to you but you kept putting it off.
As I said, a professional salesperson is a good listener so he/she can provide the customer with “exactly” what they want. I can’t think of a noble profession in life than that of helping someone accomplish their goals that enable them to enjoy the sport and lifestyle they are passionate about.
Keep in mind, people have six core emotions they must satisfy and a health club membership satisfies all six of those needs. I think it is a greater disservice if a potential member comes to your health club and you are not prepared and qualified to help them make an informed decision.
MMC®’s platinum membership is for those of you who want to become the very best in the health club industry, those of you who want to connect with others like you, those of you who want to contribute your ideas, those of you who want to grow through continued education, those of you who want job security for life, those of you who are excited about rolling out new, creative ways of growing your business and those of you who want to be able to add value to any health club, whether it is your own or someone else’s.
With this membership everyone wins. The owner wins because he is growing his/her health club and doesn’t have to dip into his pocket to support the business and the manager wins because he/she gets “job security” knowing they are growing the business as is expected of him/her. Whoever is learning from this membership will be the big winner since he/she will now have the skills and tools to grow any business and therefore positioning him or herself as an enormous asset within the company. The bottom line; you grow the business and the owner pays for your education…win-win.
If you’re not growing, you are dying. Learning the principles of marketing and sales will make you the “go to” person in any organization because you will bring to the table a real value. You will soar to the top of your field and always be needed and loved. Everyone loves a winner. You will be able to contribute to any organization with a sense of pride in knowing you are doing a job well done.
MMC® realizes marketing campaigns and sales training can be very expensive, so we took the approach of volume pricing when designing our membership. This way everyone gets first class marketing campaigns and sales training for pennies on the dollar.
One of the great things about being in business since 1991 is MMC® has had the privilege of visiting thousands of health clubs and studying thousands of different marketing campaigns. We have eliminated all of the “hope it will work” ideas and just give you the “it does work” ideas along with the relevant tools to grow your business and career in health club marketing and professional sales. This will be the best investment you have ever made in yourself or business because MMC® takes all of the guess work out of the equation and just give you the “it will work”.
Before we go further; if you are interested in (or need) a campaign to bring in immediate cash or a big blast to your monthly receivables, please go to our “no-risk/self-funding” tab and click on the cash campaign or EFT campaign. Keep in mind what you will be learning as a platinum member is not “swinging for the fence” campaigns. These campaigns are designed more for “singles” and “doubles” with the occasional “triple”.
Here we will address, design and show you how to implement different mediums of marketing media that will enable you to market your health club (or yourself) within your given/set budget. Each month we will provide you with a marketing or lead generation program, along with some sales training that you will be able to implement on your own (DIY…do it yourself) or you can partner with us to implement it for you (turn-key). Either way, as a member you will receive direct access to our vendors (via our “vendors” tab) and receive our wholesale, preferred pricing from our vendors the same as we receive from doing volume business with them since the early 1990s.
The different ads will comprise of a basic recipe that can easily be interchanged; starting with the “hook”, e.g., “a lost leader”. For those of you unfamiliar with the term “lost leader”, a simple way of defining it is the part of your product or service that is least valuable to you (but must have value to the consumer) and the bottom line of your business that you can practically give away to get new members in the door. There is always a lost leader in every business; just think outside of the box and you’ll discover it and/or we will bring it to your attention. (Lost Leader vs. Loss Leader)
The lost leader is then used as your “hook” in your ad copy, radio spots, social media, and etc. The hook, just like in fishing, is baited with your “tag line”. The tag line has to grab the immediate attention of the consumer; then you set the hook with the lost leader (or a different hook, there are many more other than a lost leader). Haven’t you heard of “any bad day of fishing beats any good day at work”?
Next is the “call to action” statement. This is where you get them to act now because of limited number, limited time, etc. Then you will learn the selling aspect from fielding “information inquiries” to “closing the sale”. In larger organizations, sales and marketing are two complete different departments. At MMC® we think this is absurd; marketing and sales go hand in hand and both hands should know what the other is doing.
Getting your business to consistently produce will not happen overnight, just like you can’t get in shape overnight or learn to play the game of golf well overnight. The long term success of your health club will depend on your ability to build your brand within your market by doing the little campaigns consistently (monthly). I like to use the metaphor of bank deposits….if you don’t make deposits consistently and build up a reserve, you’ll soon be overdrawn.
Someone needs to be thinking about raising revenue for your health club 24 hours a day, 7 days a week, 365 days a year; MMC® does this for you. Our team will have a custom designed marketing strategy ready for you every month to fit within your budget. We will give you options in order to allow you to market within your own budget with the strongest emphasis on being self-funding with the least investment of capital. Long term success is based on consistency no matter the size of your budget.
MMC® has only one membership…platinum, but with two options:
1. Platinum (one year)
2. Platinum plus (two years)
• Platinum: you will receive prestige service including, but not limited to one on one consulting for no additional charge.
We will provide you with the basics and intermediate information, tools and education to enable you to take your health club and/or health and fitness career to the highest productivity levels possible. We will take you step by step through six different marketing campaigns, facilitating at least three different mediums over the next 12 months. You will receive every detail to run these campaigns in your own health club just as if we were being contracted to do it for you. We will provide you with a sample of the ad copy as well as a sample of the ad design. You will do the leg work and pay your vendors, but we will provide you with the road map, including all of the information and action steps necessary. We will also include access to our vendors, including our volume pricing. We have worked with our vendors since the early 1990’s and assure you that you have the best service and support system possible along with our volume discounted pricing.
Your platinum membership is just $349 per month for 12 months (first and last month’s dues collected up front) or just $3,298 PIF (approximately 21% savings).
• Platinum plus: you will receive prestige service including, but not limited to, one on one consulting for no additional charge.
We will provide you with the basics, intermediate and advanced information, tools and education to enable you to take your health club and/or health and fitness career to the highest productivity levels possible. We will take you step by step through 12 different marketing campaigns, facilitating at least 6 different mediums over the next 24 months. You will receive every detail to run these campaigns in your own health club just as if we were being contracted to do it for you. We will provide you with a sample of the ad copy as well as a sample of the ad design. You will do the leg work, and pay you vendor but we will provide you with the road map, including all of the information and action steps necessary. We will also include access to our vendors, including our volume pricing.
Your platinum plus membership is just $229 per month for 24 months or $4,298 PIF (approximately 21% savings).
Each membership is valid for a single health club. If you have (or oversee) more than one health club you must get a membership for each location. For those of you representing more than six (6) health clubs please contact our office for package rates.
We hope you have found this information to be of great value. Please take time to view the entire site for additional free tips on growing your health club, and your health and fitness career. Watch the videos (please be patient while they load and buffer), read the text and pick and choose what is valuable to you and fits your current and future business model.
Thank you for partnering with MMC® today in growing your health club and your health and fitness career.