Health club marketing and professional health club membership sales go hand-in-hand. One of the things that are most talked about within the sales community is leads. Whether they are cold or hot leads, qualified leads, etc., bottom line is, if you have a warm body with the financial capability of joining your health club, you have a sales lead.
I never looked at just one member in front of me as a hot sales lead or a referral that was sent to me by one of my members, or if somebody said that he is bringing in a couple of guys to workout with him this weekend as my only hot leads. Don’t take what I am saying the wrong way; those referrals are great leads and definitely qualified on being potential members of your health club. But buddy referrals and walk-ins are not your only source of hot leads.
If you think about it, everybody in your community as long as they fit your profile is a qualified lead. The first place to start is to find out who is your ideal customer (member) is. Once you have the profile of this ideal customer (member) or the avatar if you will, you then want to run some demographics.
You need to be able to find out how many health club leads you have within the 12-mile radius of your health club. Some of those prospects are definitely cold leads, but they are leads nonetheless. At the same time there are tons of hot leads as well; even if those prospects are completely unaware (at the present time) that they are interested in your health club products and health club services.
The key thing is not to get yourself pigeonholed into thinking that all of the good (hot) leads come from one or two sources. You need to think outside-the-box and consider every member (or non-member) that fits your profile as a good sales lead.
A lead can be considered a hot lead even if you only know their name and phone number; in my book they have now become a great prospective health club sales lead.
When the customer visits your health club, they become a much higher qualified lead because they are actually in your health club which proves they are truly interested in your health club.
When you learn how to maximize every sales lead, you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3726.