Health club marketing and search engine optimization is extremely important to maintain an online presence. Search engine optimization is the system or the strategy used through the Internet to get better rankings with the search engines.
This way, when a prospective member searches online to get information about health club within a certain area, (if you have worked on your search engine optimization) your health club website is the first one to come up.
Whatever you are doing, search engine optimization is the key to how you are going to be number one on the first page of the search results whether it’s Google, Yahoo, MSN, or any other search engine.
The reason you will want this is because after page-one on the search results, the percentage of the prospective member viewing your site is slim to none, so you basically have 10 spots on the first page and preferably you want to be the first one.
The search results statistics change day to day as to the percentages of views and clicks that you received by being number one and then number 2, 3, 4, 5 and so on. But on average, you are going to probably get 50% or better of the clicks if you’re number one and after that the percentages will be down as low as 3% on the first page.
But the most important thing for you to understand with search engine optimization is your goal is to get to be a top ranked health club within your keywords search. For example, if you are in Chicago and someone types in “health clubs in Chicago” you want to be ranked number one with the top search engines.
You can accomplish this through setting up back links, writing blogs, keywords on your website, and getting involved with social media, etc. These are all essential elements to help you get a better ranking with the major search engines. The key thing is to make sure you provide education and information on your website and you also have to make sure you have a new content every day. This is one of the key reasons why businesses and individuals load up on social media because they want more traffic to their website to get better rankings with the search engines within their niche.
So if you want to have a strong presence on the Internet, you must learn about search engine optimization today.
Learn to optimize your search engine presence for your health club and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.