Marketers nowadays are incorporating sex in health club advertising and health club marketing to draw interest and help sell health club products and services. This health club marketing technique is the use of sexual or erotic imagery also known as sex appeal, such as that of a pretty woman, and does not have to have connection to the health club product and/or health club service being advertised. The purpose of the imagery is to attract the attention of the members and encourage them to read the entire content of the advertisement since images that suggest something sexual are easily caught by the eyes of the public/prospective members.
Health club marketing lends itself beautifully to sex in advertisement but of course only if done in a very classy way. Exclusivity (health club membership), athleticism, intellectuality, etc. can all be spun with a sexy twist in your health club marketing campaigns. The key is to do it with class to maintain your brand’s core identity.
Sex sells so do not be afraid to capitalize on this health club marketing tool. It is very easy to insert good-looking women and good-looking men into health club advertisements. I’ll say it again, sex sells, and if used properly, it can sell in a very professional way. You do not want to be blatant about the sexual overtones in your health club advertisement but you do want to show the prospective member that health and fitness can be sexy.
Another great angle to play in your health club marketing is that being a member of your health club is a great way to meet people that have similar backgrounds and interests as you. Always be creative and let yourself have a little fun with this health club marketing concept and see if you can come up with something innovative and sexy that fits your brand and vision.
Put a little sex appeal in your health club marketing and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.