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Health Club Marketing: Staying Consistent

Staying consistent with your health club marketing is an absolute must. In the past, I have written blogs and monthly tips on the unmatched value marketing your health club during the lean years can bring. When money gets tight, most courses start by cutting the marketing budget. As I have said many times in the past… “You can’t CUT your way to financial freedom”. Staying consistent with your health club marketing efforts will put you in the forefront when the economic climate gets better. The more you get your health club’s name in front of prospective members the easier it will be to lock-up those relationships.

Our business depends on us recruiting new members. Our industry is suffering from too much inventory, a loss of interest and the inevitable deaths of our most loyal customers i.e., the Hero generation. Baby-boomers are taking up a little of the slack but the millennial are far more difficult to recruit.

Loss of memberships and revenue is not acceptable and in no way is it “just the way it is”. MMC® has acquired more than 200,000 members for health clubs since 1991 with absolutely no downside. Our health club marketing programs are self-propelling which means you are never asked to go into your pocket to fund them. If our health club marketing campaigns are not successfully growing your memberships and revenue, you won’t pay us a dime. When we say we are a performance-based health club marketing company…we mean it.

There is absolutely no reason you should have to “survive” another season. Our clients not only receive a huge influx of cash but revel in the long term success that comes with daily revenue from all of their profit centers e.g., guest fees, training sessions, merchandise, tanning, juice bar. Let MMC® help you “thrive” today!

Call us today; you have absolutely nothing to lose and everything to gain.

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