In the past, you have heard me say, “To be successful you never want to follow the trend”. The successful people are the people who can determine which direction the trend is going and get out ahead of the trend.
This is one of the many reasons why I say, studying not only market demographics, psychographics, etc., is extremely important but also studying history along with the other subjects are equally as important. When it comes to health club marketing; to know the future trends and to get out ahead of them is one of the keys to long-term success. You must know the past; you have to know where you’ve been or where the health club industry began to know where it is going.
To do this, simply go back and look at the history of the health club business. When you start to look at what has taken place as far as trends in the past you will know what trends are going to be manifested in the future.
Take the fashion industry for example; if you look back you will see a tendency for designers to go back through the decades of the past. You notice designs come back from the 60’s and then they will take ideas from the 70’s, the 80’s and so on.
Note that they don’t go back and just completely copy the fashion but they take bits and pieces of it and add it to modern times. This is the same thing you want to do with trends in the health club industry. Think about what has happened in the past; follow the history of the health club business through the 40’s, 50’s and 60’s and so on.
Look at what took place within the health club industry and try to forecast what you believe it’s going to do in the future. If you’re not comfortable with trend analysis you can always call a company like MMC® and we will share with you our own analysis of what we feel is the trend of the health club industry to come.
Learn to analyze trends and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.