Warm marketing and sales is every health club’s ideal way of selling or marketing. The reason is, is because this is the easiest form of health club marketing and sales possible. Prospective members you have already established a relationship with are your warm market. They are much easier to sell and get enthusiastic about your health club products and/or health club services because you have already built the reputation of your brand with them and they are already familiar with your ability or knowledge in the health club industry.
Cold marketing, on the other hand, is contacting the consumers you don’t have any relationship with whatsoever. These are the consumers you need to establish a relationship with from the very beginning. You need to work on grabbing their attention and informing them about your health club and then start building a rapport with them. We will discuss this type of health club marketing in future blogs but for now just understand that warm marketing is absolutely the easiest health club marketing and sales that you will ever do.
It is very easy to contact your friends, your neighbors, your relatives, your coworkers, etc., and they are all familiar with your reputation and your brand. You might want to go to our website and get our “Health Club free download” (http://www.healthclubmarketingmmc.com/health-club-marketing-free-download-registration/) which also has a “buddy referral sheet” perfect for this type of health club marketing.
The “buddy referral sheet” gives you the option to give a free training session, free towel service or something else of value to any member that will give you buddy referrals as an incentive for their participation. “Buddy referrals” being that they are their relatives, their friends, their workmates, etc., are all considered as your warm leads because the information regarding your reputation and your brand has already been established in their minds by the referring member. You have also gathered their pertinent information, thanks to the “buddy referral sheet” which will help you build your in-house health club marketing lists. Buddy referral programs are the best free health club marketing campaigns ever to exist in the health club industry.
Discover your warm market and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.