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Why Direct Mail Is Far Superior Over Other Media

Why Direct Mail Is Far Superior Over Other Media

Direct mail is hands down, the very best way to engage and connect with prospective

The health club industry is going through the 5 STAGES OF GRIEF over the loss of the “Good Ol’ Days”.

The health club industry is going through the 5 STAGES OF GRIEF over the loss of the “Good Ol’ Days”.

The five stages of grief are a series of emotional stages experienced when faced with

NEW HEALTH CLUB PARADIGMS GO THROUGH 3 STAGES

NEW HEALTH CLUB PARADIGMS GO THROUGH 3 STAGES

1) Ridicule – it’s too far outside-the-box – it will ruin the health club industry.

LACK OF INNOVATION BEGETS STAGNATION

LACK OF INNOVATION BEGETS STAGNATION

Health club revenue on the decline is no “news story”. In fact, it’s barely making

MOMENTUM IS MASS x VELOCITY

MOMENTUM IS MASS x VELOCITY

When it comes to successful health club marketing both size and speed matter. One of

PROBLEM – PROMISE – PROCESS – PROOF

PROBLEM – PROMISE – PROCESS – PROOF

1.        Address the prospective members’/members’ core “problems”. 2.         Make the prospective

CLOSING OUT YOUR OFF-SEASON STRONG

CLOSING OUT YOUR OFF-SEASON STRONG

The season is almost near for most health clubs and I venture to guess they