Publicity is the art of attracting the media’s attention and gaining visibility with the members, in most cases, with no financial investment whatsoever. Strategic management of publicity can help an organization communicate, establish and maintain relationships with the most important audiences i.e., your target market.
The media loves good stories, and believe it or not, the story does not always have to be tragic. Do something for your community, have a fund raising event, support a local cause, etc. This type of exposure can only bring you good fortune through good publicity.
Another way to get good publicity for your health club is to start writing articles with your local newspaper or newspapers (because newspapers are always shopping their competitors) and become the “go to” person for educational information on health and fitness. You can write a monthly article or weekly article on health and fitness, like what is the proper grip, how you can improve your training sessions, etc., bringing the community together in their love of the health and fitness. Bottom line is, just create articles so it gets you and your health club good publicity within your community.
One of the things I suggested in previous blogs is that you create your own blog. You start a blog on your website and you can easily share that with the local newspaper and start getting it published through your local newspaper which again is going to target a certain demographic and geographic areas that are relevant to your health club.
If you want to target larger areas, write copy on broader subjects, to a larger demographic and find a vehicle that will give you the desired exposure.
Learning how to use the media for free publicity is a great way for health club owners on a limited budget to market their health clubs and “drive up their net profits”.
Work on getting as much free good publicity for your health club and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club campaigns, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-217-3762.