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HEALTH CLUB MARKETING RESEARCH AND DEVELOPMENT

Research is the biggest and best investment a health club can make. Start by knowing your competitors and where you stand in the marketplace. How does your health club facilities stack up to theirs, pricing, amenities, etc. It doesn’t matter if it is an aerobic center or YMCA; if they are capturing any health and fitness dollars it is crucial you know how much and why…..

Health Club Marketing Research

MMC® always starts their demographic study with an in-depth competitive overview (10 miles radius of your health club) to determine your competitors who are already servicing this market with a similar product and services. Knowing their product and services is crucial for you to determine where you stand in the market place……..

Development Part 1

Two things you must know before you even start to think about designing a marketing campaign…your product, and your target (prospect). Hopefully you already know your product like the back of your hand and you have done your research profiling your ideal target.As far as deciding what vehicle is best fitted for delivering your message your budget and goals will determine that……

DEVELOPMENT PART 2

These are campaign strategies and sales systems built on research and tested in the marketplace that has been proven to work.Two things you must know before you even start to think about designing a marketing campaign…your product, and your target (prospect). Hopefully you already know your product like the back of your hand and you have done your research……

Health Club Marketing Media

Now that you know who, where and what to say to get the attention of your market it is now important to decide on the most effective affordable form of delivery for your message that will actually get seen by the prospect.We will start with the very basics of various forms of marketing media to give you some insight to the effectiveness of the most common vehicles…..

HOW TO GROW YOUR HEALTH CLUB VIDEO PART 1

In 1991 I saw a trend and then paradigm shift that was inevitably going to become the future reality of the health club industry. I told everyone that would listen back then that the average “health club introductory membership was overpriced” and we must lower our barrier to entry. No one wanted to hear that at the time because all people could hear was “discounting” and therefore…..

HOW TO GROW YOUR HEALTH CLUB VIDEO PART 2

In 1991 I saw a trend and then paradigm shift that was inevitably going to become the future reality of the health club industry. I told everyone that would listen back then that the average “health club introductory membership was overpriced” and we must lower our barrier to entry. No one wanted to hear that at the time because all people could hear was “discounting” and therefore…..

MMC®'s Health Club Member Acquisition Media Kit