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Blog 183: Achievement Drive Health Club Marketing

Achievement drive as defined by www.businessdictionary.com, is a term coined by Harvard psychologist David McClelland, who believe this was one of the key factors in any successful accomplishment. Dr. McClelland suggests achievement drive does not add to an individual’s skills, it multiplies them, also known as ambition, drive, desire to excel, will to win, or competitive nature.

Achievement drive to me is simply being focused on your goals. As everyone knows, “where your focus goes, energy flows”, and “what you think about, you bring about”.

When people talk about high achievers, these people are normally just unwavering in their focus when it comes to what they love, which makes them extremely successful in a specific field. Whenever others think of success, they think of 100 different things, like about going to the park with their family, they might think about going to a ball game with their buddies, they might be thinking about watching TV tonight or whatever the case may be, but they are not concentrating their total focus on one thing.

Achievement driven people are people that put the end-result or the achievement they desire at the forefront of their priorities which makes it far easier to accomplished a certain task and/or master a trade. They are totally focused on success and forget about everything else.

This doesn’t only mean success in business, this means success in anything you do. A lot of people, refer to great musicians as musical geniuses. In my mind, a genius is simply someone who focuses their thoughts and energy on one thing.

This total devotion is going to make them far superior at that specific thing. They are probably not a musical genius, but they probably are unwavering in their focus on music. They probably study, learn and practice music 10 to 16 hours a day and their focus is centralized on mastering their craft.

People use the same analogy for great ball players like Michael Jordan. Everybody talks about the gifts that he has when it comes to basketball. Yes, he is a talented basketball player but at the same time he worked extremely hard on learning how to play the game of basketball. He did the drills; he did the early-morning workouts, the late evening workouts, the free-throw shots, worked on his jumping skills, etc. to get better at his craft. He worked on a lot of different things to make him the best on the court.

You can be the greatest at whatever it is you enjoy doing. If you really love health and fitness, your focus should be on health and fitness. I’ve been focused on growing health clubs since 1989 i.e., acquiring the skills and focusing my efforts on acquiring new members for health clubs; which has enabled my team to raise more than thirty million dollars for MMC®’s clients while bringing in thousands of new members to their health clubs since 1991.

You too can add one more dimension to your success, just be focused on your goals and think of the enormous success you can enjoy in the health club industry just by becoming achievement driven. Achievement drive will help you grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.