Blog 56: Articles and Health Club Marketing

Article health club marketing is a fantastic way to build your brand and to raise revenue for your health club. Writing an article for your local newspaper is an excellent example for health club professionals to start marketing their health club and themselves. A health club professional should contact their local newspapers and talk with the editors and explain that they would like to give some lessons and free tips on health club and would like to write either a weekly, monthly or seasonal articles on health and fitness. This way it gets the health club professional’s name out in the market place which helps in growing his/her health club career. It gets the health club’s name out in the market place which helps with the branding and name recognition that brings health club members into the health club. The best health club marketing is free health club marketing and in this scenario, everyone wins…the newspaper, the health club, the prospect/ member, the community, and the health club professional.

Another great thing to do is to write periodic articles on your website. Put a page on your website that is dedicated to educational information like how to improve their training, how to grip the dumbbell, what muscle groups should they work out on a specific day, how to manage the health club, etc. All of these articles are free information and educational which will drive traffic to your site and therefore drive traffic to your health club… its free health club marketing.

Once you start to build the reputation of your brand as being the “go-to” health club for educational information, they will then count on you or will always seek you out for additional information. These all leads towards education and informational marketing and you can do it by incorporating other mediums of media as well. Get in touch with your local newspaper and start writing an article today. Start blogging today; get a blog set up for your website and start getting members to come to your health club website “for” the information on how to improve their health club product that will build your brand as a health club professional as well. There is no better time to start than today.

Start writing articles today and get your health club some free health club marketing and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.