Buy one, get one free (a.k.a. buy one, take one) is a health club marketing offer made to prospective members in which the purchase of one health club product or health club service is encouraged or rewarded by providing a second of the same health club product or health club service free of charge.
Buy-one-get-one-free health club marketing campaigns can be very successful. One of the things that you want to keep in mind when doing this type of health club marketing promotion is you never say 2-for-1 because the idea of doing a buy one take one is to get the prospective member or as many prospective members to purchase the health club product. You don’t want them to be able to buy one and give one to a friend because then you cut down your potential market and sales.
When you are dealing with the public, one of the key things always to remember is the old adage “birds of a feather flock together”. That means when you are marketing to one prospective member that fits your profile, more likely than not, his or her friends will be very close to fitting that same profile.
People associate and socialize with people that are like them. For example, a prospective member who earns $100,000 a year is not likely to socialize with a prospective member who earns $20,000 a year. A member who enjoys health and fitness is more likely than not to have friends who love health and fitness as well.
This is a very important fact for you to remember when setting up a “buy one get one free” health club marketing promotion. You should make sure when the prospective member buys promotional health club product and/or service, he/she can get the one for free but it cannot be given to another prospective member. You never want to shorten or minimize your market of prospective members.
The idea of health club marketing is marketing to the masses and you want to capture and engage as many prospective members as possible. If the health club product or health club service has monetary value and the goal is to get prospective members to bring in other prospective members then you can use the “buy one get one free” health club marketing promotion to draw more members.
An example of this might be a health club passes “buy a one-week pass and get one week free”. There is a good chance you can get the prospective member to bring in some of his/her buddies and give them that health club pass or you can even set up the health club marketing promotion in a way that when you’re setting up your health club marketing campaigns and health club promotions you are able to use the “buy one get one free” to drive traffic to your health club by requiring the free week pass to go to a non-member or first time member. Just keep in mind what your desired result is and stay focused on that.
Incorporate some buy-one-get-one-free health club promotions into your health club marketing campaigns and you will grow your health club and your health and fitness career.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.