According to www.businessdictionary.com, the term “dialing for dollars” was first associated as a colloquial and belittling term for salespersons that are/were selling fraudulent securities through cold calling. But today it is used throughout the sales industry with far less negative connotations.
Dialing for dollars is cold calling and telemarketing and is probably one of the least liked professions by the majority of the population. Making the calls and/or receiving the calls can be annoying but there are a certain group of people that love to work on the phone.
These people are normally social people that enjoy speaking with the public. Telemarketers or people that dial for dollars are very strong willed, thick-skinned people. They already know in their training that 99% of the people are going to be annoyed or irritated with their call so they prepared themselves psychologically and emotionally before every shift. Dialing for dollars is not for the weak at heart because you have to be able to accept rejection on a massive scale.
On the other hand, dialing for dollars is an excellent way to produce leads if you have nothing else better to do. For example, if you are in your office and you are lost for how to get your next customer (prospective member), the best thing in the world is to get on the phone and start dialing for dollars.
Dial until you get that one prospective member that is willing to discuss your health club product and health club service with you and be sure that prospect has some interest in health and fitness. I am not saying that this is how you should run your sales division in your health club because this is absolutely one of the hardest ways to draw prospective members into your health club.
What I am saying is, if there is no other way to generate leads, go ahead and pick up the phone. At least you have more of chances of being successful that day by dialing for dollars than you do sitting in your office, twirling your thumbs.
Growing a health club is not an easy task and there will be times when you will come up blank for ways to get prospective members in the door. You must think outside of the box at all times and facilitate every resource available to you even if it means dialing for dollars.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.