Blog 86: Dynamic Health Club Marketing

Dynamic health club marketing and dynamic pricing structure are based on the consumer getting a different price or a special price at the point-of-sale, that is, at the health club itself. As an example of dynamic health club marketing is we used to give out two-week passes and if a consumer shows to trade in their past two weeks passes I would waive the initiation fee or something relevant like that to the membership.

The idea of dynamic pricing is for the health club to offer an additional special to get the consumer to commit to a health club membership at the point of sale. When a consumer comes to your health club for the first time, you may want to create some type of offer for first-time visits only or add an extra bonus for responding to a health club marketing and health club advertisement that you have recently launched.

There are numerous different variations of dynamic pricing and dynamic health club marketing you can facilitate to encourage the consumer to commit to a loyalty program today.

Dynamic pricing is more commonly associated with Internet health club marketing now but it has originated a hundred years ago. Health club e-marketers putting first-time visit incentives on the health club’s website seems to be a new scheme but that too has been going on for many years before the birth of the Internet.

This form of health club marketing strategy has been going on for years and years together with most other health club marketing and sales techniques, it’s just the internet health club marketers are now latching on to them and adapting them to health club e-marketing.

Dynamic pricing is really an effective health club marketing and sales technique because you are getting the consumer in the door and then you are getting their immediate interest by giving them the dynamic pricing over and above the initial draw that got them in the door the first place.

Again, a great example of dynamic pricing is to create an incentive which will entice the consumer to commit to your loyalty program on their very first visit to your health club.

Incorporate a dynamic health club marketing strategy and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.