Blog 144: Ethical Health Club Membership Selling and Health Club Marketing

Ethical health club membership selling and health club marketing is sales and marketing that takes into account the moral aspects such as telling the truth, selling products that will be of value to consumers, etc. Ethics is becoming increasingly important in professional health club sales and health club marketing.

There is absolutely only one way to sell any health club membership, health club product, or health club service, and that is through ethical health club marketing and ethical professional health club membership sales. Marketing and sales go hand-in-hand and this is why I never understand how health clubs would hire a marketing company to launch a health club marketing campaign and yet the marketing company does not train the sales staff on the fundamentals of the campaign. Keep in mind, the people who develop the health club marketing campaign are at a better advantage of knowing how to present that marketing campaign to ensure the integrity of the brand.

When I first founded MMC® back in 1989 (and then we registered the trademark and copyrighted the materials in 1991), one of my primary goals was to make sure whoever our clients were, we train their staff on how to professionally sell a health club membership.

The only way I know how to sell anything is through ethical principles. We always tell the truth, we always let the prospective member know what he/she is receiving in return for their investment and the same principles apply to our advertising.

Throughout MMC®’s website, we assert that there is no need for sales skills or sales acumen because our health club marketing pieces and direct mail pieces completely outline the health club membership from cost to content. We do this so there is no miscommunication, but we even take it one step further by having a workshop with the health club staff at the health club or online so we are able to convey our perception of how this health club marketing campaign should unfold.

Once it is launched, we want everyone in the health club from the front counterperson to the secretary in the back office to know exactly what we are offering during our campaign. It is important that the prospective member, at no time feels misled or confused as to what he or she is purchasing. Ethical health club marketing and ethical health club professional sales is the foundation of MMC®’s business model.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.