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Blog 123: Health Club Marketing Acquisition Strategy

An acquisition strategy is a process of locating those potential members who are in the market and bringing those prospective members to your health club or to your health club’s website and locking up the relationship, i.e., closing the sale.

I absolutely love the sound of acquisition members. Basically, you are going out in the marketplace engaging prospective members and getting them excited about your health club products and your health club services.

But more than the actual acquisition of the member you need to know how you get the prospective member to the point where you can possibly acquire him/her as a new member of your health club. There has never been and never will be anything more productive than acquiring members through a professional health club marketing campaign.

You must create a well-balanced health club marketing campaign or health club marketing strategy to launch, capture, engage and procure new members. In every geographic area where there is a health club, there is usually a sufficient number of prospective members who want to find a new home and you can make your health club successful with the correct acquisition strategy for capturing these members.

The sole purpose of health club marketing is to build the best brand and engage and acquire more members by locking up the relationship and doing it all within your budget.

In addition to a member acquisition campaign, you must be able to lock up relationships with prospective members whether you are an aerobic studio or a membership-based health club. You must become an expert at locking up these relationships. You must become an expert at being able to profile who your true target is. You must become an expert at maximizing the use of all media. You must become an expert in the psychology of selling; you must be able to market to the prospective member in a way that is appealing and attractive to the prospective member. Professional health club membership sales and health club marketing is our business, so start working on your own health club member acquisition strategy today.

Design strong member acquisition health club marketing campaigns and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.