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Blog 124: Health Club Marketing Active Listening

Active listening is a method of listening that is used by effective researchers, professional health club marketers and professional health club membership advisors that attempts to draw out as much information as possible by actively processing information received and stimulating the communication for additional information.

Knowledge is power and the person with the most information and education in any negotiation is always going to win. Actively listening to your prospective member, your existing members, your past members and your present members is paramount to learning.

When you learn the prospective member’s needs and wants, you will be better prepared to lock up the relationship. Active listening has been used in research from the beginning of time. The salesperson who can actively listened (that means truly listen to what the prospective member’s wants and needs are) and can demonstrate how their health club products and health club services can meet the prospective member’s needs and wants, is a professional health club membership salesperson.

I have said many times that a great salesperson is a great listener. When most people imagine a sales person, they get a negative image of a salesperson as a fast talker in a cheap suit, doesn’t listen to the customer, is pushy and will say anything they have to in order to get the prospective member to purchase their health club product. This is a scam artist, a con man but not a professional health club membership salesperson.

A professional health club membership salesperson is an active listener. This person will listen and ask questions and listen to their answers, jotting and writing down the answers and then following up with secondary questions to clarify and to stimulate the whole conversation and get more information from the prospective member.

If you go to our website you can download a free professional membership sales presentation (https://www.healthclubmarketingmmc.com/hc-free-download-registration/) with a list of quality questions you can use in your interview with your prospective member.

One of the key elements to being successful in professional health membership sales is actively listening to your prospective member.

Actively listen to the prospective member during your professional health club membership sales and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.