Blog 159: Health Club Marketing: All-You-Can-Afford Budgeting

The simplest way to describe “all-you-can afford budgeting”, as it pertains to health club marketing is taking out all of the necessary expenses you have within your health club to maintain it, then taking the rest of the allocated budget and committing it to your health club marketing and advertising campaigns. This doesn’t mean you have to include all of your profit as well, but what it means is that you commit all of the rest of what is left from your budget. I am not saying this because I am coming from an outside marketing company looking for business. I am saying this because of the fact that, this is a great way to look at health club marketing from an owner’s perspective.

MMC® is a performance-based health club marketing company that launches no risk, self-funding health club marketing campaigns to acquire new members. We do not go to health clubs and ask them to graft into their budget our marketing expenses. All of the funds necessary to run our member acquisition programs are raised within the promotion itself. I am not saying this from a biased standpoint. I am talking about facilitating all-you-can afford budgeting because, it is important that you must stick to your budget when it comes to operating your health club. You must not pull the money allocated for your monthly expenses just to fund the marketing campaign. Borrowing money from lending institutions or banks should be your last resort when you are thinking of launching a health club marketing campaign.

If you are not marketing your health club, you are falling behind because prospective members just like all other consumers, need to be aware of the health clubs around them, the available possibilities within their area, the services they can enjoy by joining a health club, etc. A lot of prospective members are those who haven’t even trained before, are not educated enough about health and fitness, have no idea where the nearest health club is to them, where the best health club is around their area. Some members who used to train before but have stopped, prospective members that just want to be introduce to health and fitness, or prospective members wanting to discover a health club where they are welcome, etc.

These are all scenarios your health club must consider when you advertise your health club to the public on a regular basis. So you absolutely must market your health club in the best way and with all the resources possible. But a lot of health club facilities, especially those on a tight budget, fail to allocate an advertising budget for member acquisition campaigns. Worst case scenario, they should at least commit to an all-you-can-afford budget so even at a minimum, they are making some inroads.

Design a marketing strategy based on the budget that is left after you pay all of your expenses. If you learn to apply an all-you-can afford budgeting for marketing your health club in your health club marketing strategy, you will start to grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.