Blog 60: Health Club Marketing Analytics

Marketing analytics are extremely important; they let you know where your health club stands in the marketplace and where your health club is going. Every health club has health club marketing and advertising goals. You have a budget set forth for your health club marketing and health club advertising for the year and have a projected income that you expect to reach from your investment. Marketing analytics is the perfect way to be able to gauge where you are.

One great example of marketing analytics is Google analytics. If you have a website, you can go into Google analytics and register your domain name. After doing so, you can find out how many people are visiting your website every day. Google Analytics will provide the basic analytics on your website e.g., how many people visited your site, how many unique visits you have, how many pages your visitors viewed, which are the most viewed page(s) on your website, how long your visitors stay on your website, what search engine is most used by the visitors of your website, what state or city your visitors are coming from, etc. You will want to know all of this information so that you can improve your health club marketing efforts in the future.

Through health club marketing analytics, you will know which medium of your health club marketing efforts are doing great and which medium of your health club marketing needs improvement. For example, by using Google analytics, if your health club blog page on your website has more viewers than the rest of the other pages, you will know you have to continue putting out great health club blogs in order to keep the health club members coming back to your website. This will also let you know that you need to improve the other pages on your website by adding more information and content valuable to the health club member. Maximizing the use of health club marketing analytics can improve your health club marketing efforts, therefore, improve your brand.

I have said time and time again, that numbers never lie. Health club marketing analytics give you the necessary numbers you need so you can improve your health club marketing efforts and advance your health and fitness career.

Start getting analytics on your health club marketing and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.