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Blog 42: Health Club Marketing and Health Club Membership Sales Part 1

Health club professional sales is the key to a successful business. A lot of health club owners, health club professionals and general managers have a negative association towards sales. I understand that completely because what we stereotype as a salesperson is the fast talker in the cheap suit. Somebody that will say anything to get you to buy what they have just so they can get what they want. That is the furthest thing from what a professional salesperson does.

First of all, professional salespeople are great listeners. The only way you can sell something is by transferring your enthusiasm about your health club products and health club services to someone else and this can only be done by listening to what it is that excites the prospect/ member. If you are not listening to the prospective member/ member you have no way of knowing what they want.

A salesperson is someone who can influence others in a way that helps them make a buying decision today. The only way that you can influence anyone is through knowledge. If you have more knowledge about a given subject and/or field and you can get people to listen to you, you can start to build a relationship to where the prospective member/ member respects you and you the respect perspective member/ member. Building a relationship with respect can only be done through listening; so being a good listener is paramount.

If you are going to try to influence prospects/ members and sell them health club products and health club services, and get them to make a buying decision today, you must improve your listening and influencing skills. You will use these skills in every aspect of your life from raising your children to impressing your boss. Being a professional health club salesperson/a person of influence will benefit you in areas like managing employees, growing your health club, being a leader in your community, etc. This is an invaluable tool you will draw on for the rest of your life.

It is inevitable that if you plan to be in the health club business, you must learn to master the art of professional health club membership sales. Raising revenue, increasing traffic, growing your health club, growing your client list, growing your membership base, and health club marketing, all are dependent on you mastering this skill today.

Learn how to sell health club memberships professionally and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.