Blog 43: Health Club Marketing and Health Club Membership Sales Part 2

A lot of people say, “I don’t like sales,” “I don’t want to talk to somebody into something.” Well, if you are trying to sell someone something they don’t want or need, you are a con man, not a professional salesman. Professional salesmanship is truly helping someone find a way to get exactly what they want out of life. What you should do is help them figure out how to get exactly what they want. If it is one of your health club products or health club services or they want to be a member of your health club, you need to be prepared on how to get them excited and have a positive emotional feeling associated to making a buying decision of purchasing a health club membership today. This can be done in numerous ways and there are several things that you need to learn to be able to do this.

For example, the first place to start is finding out exactly what the customer wants. One of the things on our health club free download that we provide on our website (https://www.healthclubmarketingmmc.com/health-club-marketing-free-download-registration/) is the “Tour Sheet.” One of the first questions is, “what exactly would you like to accomplish by coming to our health club?” The reason why you should ask this question is you want to know what it is that serves as the driving force of the guest. You want to know what they want to accomplish by coming to your health club. Do they want to lose weight, do they want to improve their well-being, are they looking to improve their social life, etc.? You want to make sure you are able to find out what their goal is so you can make sure you have the exact health club product and/or health club service to offer them.

When you are in health club professional sales, your job is to find out the prospective member’s wants and desires and find a way your health club products and health club services can meet and fulfill those wants and desires. You will be able to partner your business with their needs and desires if you will simply listen to them. They will tell you what they want and if you know your health club products and health club services well enough, you will be able to lock up the relationship which is in essence, closing the sale.

Learn how to sell health club memberships professionally and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.