Blog 33: Health Club Marketing and Knowing Who the Boss Is

One of the biggest challenges in business is making sure everyone in the company knows who the “BOSS” really is. Some health club owners are even often confused with who the real boss is, sometimes taking the liberty of thinking it is themselves. Some health club managers want to be the boss but are delusional in their thinking when it comes to reality. The one and only boss in the health club industry is the health club member. That’s right, the customer (member) is the boss, and don’t ever let your ego tell you otherwise.

The member is the only reason why you have a health club to work for in the first place. The health club member is the only reason the owner(s) built or invested their hard-earned capital into the health club. The owners might (and probably do) love the health and fitness industry but it is the member who affords them the ability to own the health club and without the member, there would be no health club. In fact, those of us in the health club industry including but not limited to, the trainers, the counter person, the bookkeeper, the maintenance crew, the membership directors, trainers, etc., all should be reminded daily of whom the real boss is and because of them we are able to enjoy the lifestyle we love.

Think about it; the house you have is directly related to your members choosing to spend their capital at your place of employment, which in turn contributes to your salary and therefore, allows you to afford the home you live in. This can even be taken further to the car you drive, the food you eat, the entertainment in your life, and on and on and on; all of which is in direct relation to your members choosing to patronize your health club.

So from now on, when you engage a prospective member at your health club, treat him/her with the respect they deserve. Treat them with the highest gratitude; show them how much you appreciate and value their business and how much you want to repay their loyalty with the very best customer service possible. Don’t ever look at a prospective member as an intrusion on your lunch break or as an unwelcomed temporary guest but rather entertain them as the most important person in the world at that moment because when you really think about it, they really are…your boss.

Remember who the boss is and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.