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Blog 223: Health Club Marketing and Lead Generation

Lead generation starts by engaging the public. Lead generation is a necessity for long-term growth as well as the short-term growth of your health club. Leads are basically prospects or prospective health club members that you can target to build a relationship with and gain their loyalty.

Generating leads should be a daily focus because without prospects or leads, you are never going grow your health club. In fact, without leads or prospective health club members, you are never going to grow your health club career no matter what you think.

If you are the manager or the owner of the health club, your primary focus should be on generating leads. None of your staff (including yourself) are too good or too important to be promoting the health club.

Everyone that you meet should be aware that you are in the health club industry and represent a health club. When you go to the grocery store, when you go to a restaurant, when you go to get your car washed, when you go out with your buddies, when you go anywhere, you should be passing out business cards or free health club passes, free training session passes and all types of incentives to get people to come to your health club.

Growing a business or growing a health club is about building prospect lists and generating leads. The more leads you generate the more chances you have at making a sale that day or growing your health club and your health and fitness career. Think of it as having more chances at bat; the more leads you have the better your chances are of locking-up a new relationship. The more effort you exert in generating leads, the most likely it is you will lock-up a new relationship.

Today, unfortunately, a lot of people in the health club industry rely solely on the “field of dreams” fantasy. They believe if you build it, members will come. Well, this is not the case. You must be actively generating leads. More leads equals more revenue and more revenue equals financial success and security.

Everyone is depending on you growing your health club and your health and fitness career. Your family, your boss or owner, your kids, your employees, etc. Everyone, either directly or indirectly, is depending on your ability to generate new leads and then turn those leads into new committed members which will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.