Blog 82: Health Club Marketing: Brand Management

Establishing a good relationship with your target market is a very important element in positioning your brand and maintaining the desired reputation of your brand in the marketplace.

When it comes to brand management, most health clubs are confused as to who is responsible for this position. In reality, every person involved with your health club is responsible for your brand management. The health club marketer is responsible for how your brand is communicated and perceived within the market place and your front counterperson has just as much responsibility because they have the intangible part of brand marketing which is customer service.

Serving your consumers is the best way for you to project professionalism to your prospective members; from answering their phone calls through assisting them when they come into your health club; this will help a lot in building the reputation of your brand. These are key components in brand management. It is not only the packaging of the health club marketing campaigns and the pricing structure but also taking time to understand how the consumer feels when he comes to your health club. Is he being left alone to fend for himself or is he given guidance and good service so that he feels very comfortable at your health club and feels as though he is a very important member?

The best way to grow health club membership base and health and fitness career is by making every consumer who comes into your health club feel like they are the most important person on earth. In fact, they really are the most important person on earth the moment they set foot on your health club because it is the customer who’s in front of you who will give you the opportunity to grow your health club and grow your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.