Call to action as defined by Wikipedia (www.wikipedia.org), is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer.
“Call to action” is a phrase that became popular within the Internet marketing industry. But before Internet marketing became known, there has always been a place for incorporating call-to-action words, taglines, statements, etc., in all other mediums of advertising. Marketers always want a “call to action” statement to prompt the consumers to take immediate action, whether it’s to pick up the phone or send a text message, or anything that would prompt the consumers to take immediate action to initiate the process of purchasing a health club product and/or health club service.
Putting in a “call to action” statement in your health club marketing effort is important and should be done in all marketing media and not just on the Internet. The Internet made the phrase popular but call to action has been around in health club marketing for a long long time. The only aspect that varies with the other forms of media is the application; because with the Internet, you simply have buttons or links that you can get your consumers to click on. With the internet it is easy to be able to click and see how well your call to action is working.
Because you are able to get analytics from your website that shows you how many visitors viewed your website, how long your visitors stayed on your website, what page of your website is getting the most number of clicks, etc. it’s a lot easier to track how well your health club marketing “call to action” format is performing in the marketplace as opposed to other forms of marketing. But if you are facilitating permission-based marketing, e.g., your Internet marketing effort will be very ineffective compare to other marketing media like radio, television, newspaper, etc., and without a doubt, direct mail.
For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.