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Blog 201: Health Club Marketing Capacity Building/Development

I love the word capacity, especially when it refers to health club marketing and health club professional membership sales. Everyone should strive to operate and function at their maximum capacity. Although, there is no way we could ever possibly do this.

I remember hearing once that we are imperfect people striving for perfection. We can never be perfect but we can strive to operate at our maximum capacity. We should strive to run our health clubs at maximum capacity as well, but this does not mean we should ever consider overcrowding the club and slowing down the customers’ workout. This means growing the health club and having it operate comfortably at its capacity.

We want to design our health club marketing campaigns to ensure our health club is performing at its capacity. We can easily do this by learning how to market the non-prime seasons as well as non-primes. You should learn how to acquire new members and condition them to train during slow times and in the slow seasons.

Almost every health club out there doesn’t have lots of space when it comes to Monday through Thursday evenings but early in the day they are wide-open. Anybody can fill those weekday evenings because those premium times are, essence, “low hanging fruit”. But the real challenge is to sell those times on the weekend. Once you learn how to sell these days, then you can get your health club to consistently over perform opposed to consistently underperforming.

A lot of health clubs are concerned with overcrowding. Monday through Thursday evenings are the only plausible days to be concern of overcrowding for most health clubs. You have to learn how to acquire new members for your slow times and slow seasons, which in turn will help you become more efficient in operating at capacity. When you learn this, you will be growing your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.