Blog 80: Health Club Marketing Clutter

Every day, consumers are being bombarded with a ton of health club marketing and health club advertising materials that result from a highly competitive marketplace. This event is what we call health club marketing clutter. Health club marketing clutter makes it difficult for health clubs nowadays to capture the consumers’ loyalty and commitment because it is easy for the consumer to find a new health club that will offer him/her discounted training session, annual passes, or numerous other deals when his present health club will no longer seem price competitive.

Health club marketing clutter is a huge challenge for health clubs throughout the entire U.S. Health club daily deal promotions or health club advertisement specials are everywhere and are available in every medium possible for example, consumers receive offers through the Internet from third-party vendors; they see daily specials in the newspaper, etc. All these different types of health club marketing campaigns and health club advertisements are competing for the prospective member’s health and fitness dollar.

What you have to focus on is to set yourself outside from those health clubs that are following the trend. This can be enormously challenging, but take the time to conduct research on your health club market and figure out what health club marketing and health club advertisement is out there in the marketplace commonly used by your competitors, look at all the different media and find out which ones are successful and which ones are not, make a list of taglines that are grabbing the attention of the consumers, etc. By conducting research, you can get health club marketing clutter to work for you. You will be able to find out what other health clubs are doing to attract prospective members and then do the opposite because 80% of them are worse off than you.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.