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Blog 115: Health Club Marketing Comparative Advertising

Comparative advertising is when you make a direct or indirect comparison of your health club products or health club services with your competitors whether it is a direct comparison or implied comparison advertising.

Comparative pricing is perfect when you are promoting with niche health club products and niche health club services because you can compare your competitor’s to what it is that you offer and how those health club products and health club services that you offer are so much superior to that of your competitors.

Comparative advertising is a great way for you to highlight the strong points of your health club. Emphasize the things that members love most about your health club. It is easy to do some elementary research to find out what it is that members love about your health club and then incorporate that into your advertising campaign. You do not have to do a direct comparison or even name your competitor.

The key thing with comparative advertising is to highlight your strengths and diminish the competitor’s strengths by showing the superiority of your health club products and health club services.

Comparative advertising is a great tool to show the public the value they will receive under your pricing structure. For example, if your competitor is $40 per month and you are only $38, that is a valid candidate for a comparative advertisement.

Health club memberships are great products to use when incorporating comparative advertisement in your health club marketing campaigns. A lot of health club memberships can be compared with competitors and will give you numerous ways to capture the interest of the prospective member while showing them why he or she should join your health club as opposed to going to your competitor. This way, you can show that your health club membership has a much greater value than that of your competitor.

Comparative advertising will help you grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.