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Blog 165: Health Club Marketing Cross-Training

Cross-training is when the health club staff is trained to perform various jobs by department heads to improve job performance while creating a diverse employee to grow your health club and his/her health and fitness career.

I am a firm believer in employee cross-training for numerous reasons. I know those of you who have read my blogs in the past, will know I do not believe staff members should try to wear too many hats because no one can be a jack of all trades, but if they try, they will definitely become a master of none. You really need to focus your concentration on one given field but cross-training doesn’t mean wearing multiple hats in departments requiring trained professionals.

Cross-training helps not only the health club but the health club staff as well. What I mean by this is, when you train a member of your staff to learn other departments and other job descriptions, you are benefiting not only the health club but you are also benefiting the health club employee because he/she has now made himself/herself more valuable. Do not confuse this with cross-training your employees to do jobs that require in-depth education or knowledge, e.g., bookkeeping, personal training, health club marketing. But you can cross-train your employees to do numerous other things throughout the health club just in case they are needed to cover another position temporarily.

This training gives the employee job security; the more value they bring to the health club, the more security they are going to have within the health club.

Cross-training employees also help the health club because if someone is absent or you lose an employee, whether they are fired or quit, you always have this versatile staff that can fill in until you can replace the missing staff member.

Cross-training is an excellent way to eliminate unnecessary expenses and minimize your payroll as well.

Cross-train your staff and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.