Blog 164: Health Club Marketing Dagmar

According to www.about.com, DAGMAR is a process of establishing goals for an advertising campaign such that it is possible to determine whether or not the goals have been met. It stands for Defining Advertising Goals for Measured Advertising Results.

DAGMAR is a system of checks and balances in which you can determine the success of your health club marketing efforts. Before you even start to launch a health club marketing campaign, you must first set your goals and know what your desired results are. This can be numerous things but list down at least the top 5 of your desired results and start designing your health club marketing campaign around these desired results.

The success of health club marketing campaigns is often gauged solely on the financial gain or the return on investment (ROI). But this is not always the objective of the health club marketing campaign. The objective of the health club marketing campaign might be community relations, branding, awareness, etc.

The first place to start is to always ask yourself the questions, “Why are we launching this health club marketing campaign?”, “What is (are) our desired result(s)?”, “Are we wanting to build the brand of the health club or wanting to acquire new members?” “Are we wanting to announce our health club grand opening?”, “What is the goal and the desired result that we are trying to achieve in launching this health club marketing campaign?” and so on.

Once you launch your health club marketing campaign, use this system as a way to determine how effective your marketing efforts have been. Did the health club marketing campaign accomplish your desired result? Has your health club been presented in the best light? Did you meet your financial goal?

Incorporate the DAGMAR system into measuring the effectiveness of your health club marketing efforts and you will grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales, and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.