Blog 151: Health Club Marketing: Drip Marketing

I am a big fan of drip marketing for several reasons and I put a little twist on it, from the conventional definition. When I think of drip marketing, I think of health club marketing on a very small scale with a limited budget.

In most cases, but not necessarily in all cases, drip marketing in my view, is when you take one concept, one idea or one message to convey to the public and slowly drip that message out through various mediums of health club marketing using several different vehicles to deliver that message. Drip health club marketing is a way to be able to market to your immediate area on a budget.

Another form of drip marketing is putting together a health club marketing campaign to attract new members and do it on a very limited basis. Take it to the most elementary level and just simply find every ZIP Code in your area up to a 12 mile radius. This is the furthest we draw from as far as local prospective members (depending on location) and deconditioned market that are going to commit to a loyalty program in your health club.

Prepare a health club marketing campaign with the idea of dripping the message out to the health and fitness community slowly. Think of it as a glass of water then you start dripping water into it, inevitably that glass is going to fill up and eventually overflow with water. The same thing is going to happen with your health club marketing campaign, even though it is going out little by little and it seems like it is not even making a noticeable impact in the beginning, but over a period of time you will see a noticeable increase which will insure your ability to grow your health club and your health and fitness career.

For more free tips on increasing your health club membership base through health club marketing, health club promotions, professional health club membership sales and advancing your health and fitness career visit us today @ www.healthclubmarketingmmc.com or call 904-448-5727.